The Future of IT Asset Management: 9 ITAM Trends For 2024

Sophie Danby December 11, 2023
- 17 min read

Your IT Asset Management (ITAM) practice is not immune from the current corporate focus on IT optimization, that includes both asset utilization and ITAM operations. This, along with increasing technology complexities on the radar, are influencing many of the ITAM trends for 2024

So, where is everything heading towards? To help you navigate this landscape and stay on top of your game, this blog shares insights into nine of the key ITAM trends IT professionals need to be aware of and potentially focus on in 2024. 

  1. Getting the ITAM “basics” right
  2. Understanding how IT complexity impacts ITAM complexity
  3. An emphasis on Cloud Asset Management
  4. An increase in software vendor audits 
  5. A laser focus on asset optimization
  6. Increased use of AI-enabled ITAM capabilities
  7. Employee experience can’t be ignored
  8. Meeting Enterprise Service Management needs
  9. Make sure ITAM plays its part in corporate sustainability initiatives

Hold on tight as we delve in!


9 IT Asset Management trends to look out for in 2024

The demands on corporate ITAM capabilities seem to increase every year, partly due to the growing corporate reliance on technology and partly due to what it costs  – and the continued corporate need for cost optimization, that includes enhance the IT budget

The following nine ITAM trends will help your ITAM practice remain focused on and aligned with these ever-evolving corporate ITAM demands.

ITAM Trend #1 – Getting the ITAM “basics” right

For 2023, the focus was on formalizing ITAM practices. In 2024, there’s a need for organizations to ensure that, on the back of the formalization, they are also getting the ITAM “basics” right. But what do we mean by “basics”?

There are multiple dimensions to this point, including people, processes, and technology. It starts with having the right people to undertake ITAM tasks. This isn’t simply having the right skills and training; it’s also having the availability to give ITAM the attention it needs (and deserves).

From a process and technology perspective, there are general and specific “must-haves” that can’t be overlooked.

The general “must-haves” include having formalized and documented processes that are enabled by technology, perhaps even artificial intelligence (AI)-based capabilities.

In terms of the specifics, there are the core capabilities that every ITAM practice needs to execute against its responsibilities. These capabilities include:

It’s important to note that being great in just one or two of these areas is not “getting the basics right.” Your organization needs to focus on strengthening its baseline across all of them.



"We are still finding organizations with a relatively low ITAM maturity level. Not having basic processes, policies, and controls in place means some organizations have no visibility of their ITAM estate nor effective ways of working for IT/Tech teams and the end-user. 

They use a “fly-by-the-seat-of-your-pants” methodology, which won’t fly moving forward. When this is the case, organizations should focus on getting even the most basic ITAM processes and controls in place. They do not have to be amazing or mature. Still, as long as they are documented and communicated and promote a steer toward ITAM best practice, it is a great start

David Foxen
Founder & Principal SAM Beast Consulting Ltd



ITAM Trend #2 – Understanding how IT complexity impacts ITAM complexity

For many organizations, ITAM has always been a complex IT Management discipline, especially without access to fit-for-purpose ITAM tools. Increased business and technology complexity and changes across the workplace scenario also add to this equation. 

For example, business policies related to third-party services and employee personal device use (BYOD), especially when coupled with remote working, make both Hardware and Software Asset Management harder. Or the use of cloud environments and cloud-delivered IT services make for a more complicated canvas.

Ben Strickland, Senior Director of ITAM Product Management at RAY ALLEN, points out that organizations often focus too much on the assets the end-user interacts with directly (that is, those connected to the network), and can forget about monitoring the network itself. He says, “IT organizations spend almost as much on wireless, routing/ switching, security services, etc., as they do on endpoints for both hardware and licenses. But instead of costing $2000 apiece, they cost $250,000 apiece. And they get misplaced or used ineffectively for the same reasons.

These complexities don’t only have to be considered and incorporated to the ITAM strategy, but they also make the use of fit-for-purpose ITAM tools even more vital, including the ability to see a consolidated view of assets and the corporate position in a single view.

ITAM Trend #3 – An emphasis on Cloud Asset Management

While this ITAM trend is part of ITAM trend #3, it’s worth considering the impact of Cloud Management as a separate area to focus on. In relation to this, David Foxen comments that “we are seeing an increase in the adoption of thin clients coupled with cloud environments so that users can work remotely and more effectively, rather than having to go into the office all the time to fulfill their tasks. This means less focus on physical assets and more on those cloud instances.”

For example, there might be an ITAM need related to discovering, cataloging, and classifying cloud assets. There will likely be the need for specific Financial Management and optimization related to cloud, with auto-scaling not the only way to optimize cloud spend. 

This includes Cloud Financial Operations or FinOps – a cultural practice and operating model that brings financial accountability and Cost Management to the variable spending model of cloud computing. It helps organizations align and synchronize their IT, Finance, and Business teams to enable better control and optimization of cloud costs.

ITAM Trend #4 – An increase in software vendor audits 

The added complexity of ITAM and the continued post-pandemic financial uncertainty being felt by many organizations, including the software vendors themselves, will continue to increase the volume of software vendor audits.

Your organization can best protect itself from any adverse consequences of software vendor audits by:

  • Getting the Software Asset Management “basics” right – from discovery through to Compliance Management.
  • Running and documenting regular internal audits.
  • Maintaining open communications with key software vendors.
  • Understanding audit clauses in vendor agreements.
  • Adequately preparing for software vendor audits, including audit response plans-
  • Educating staff on the need for software compliance.


"With the rise in SaaS, organizations are underestimating the audit threat, and software vendors will take advantage of them having their guards down.

It’s important to not only be in compliance on entitlement counts but also ensure that usage is applied correctly and within contractual obligations. 2024 and 2025 will see an onslaught of audit letters as recession and US election year uncertainties continue."

Anne Watson
ITAM Solutions Architect at SHI International Corp



ITAM Trend #5 – A laser focus on asset optimization

Compliance is only part of the Software Asset Management need and opportunity. The other is asset optimization, with this also relevant to different asset types. This is the strategic management and planning of physical or digital assets to improve their efficiency, reduce costs, enhance performance, and extend their useful life. 

The need for asset optimization was the number one driver for ITAM in the Deloitte 2022-23 ITAM Survey, where the top three drivers were:

  1. Cost optimization (cost reduction and avoidance) – 83% 
  2. Reducing financial exposure from vendor audits – 60%
  3. Enabling greater visibility to ensure cost-effective and efficient management of IT assets – 54%.

While asset optimization might primarily focus on costs, it involves a systematic approach to evaluating, monitoring, and maintaining assets to ensure that they’re utilized effectively and deliver maximum value to your organization. 



"Asset optimization has been a big focus for decades, but more so since the pandemic. Hardware Asset Management has seen a huge increase in attention and demand, with organizations looking to optimize their physical estate, software, and cloud environments.

Extending the lifecycle of your assets is a great way to optimize in the short term, but it will cause additional budget requirements in the longer term.

Organizations are also focusing on the justification for assets now – for example, ‘Does Team A really need expensive MacBooks, or can we provide our standard Windows device?’ There are many opportunities for physical hardware asset optimization, and 2024 will be an exciting year again in this space."

David Foxen
Founder & Principal SAM Beast Consulting Ltd



ITAM Trend #6 – Increased use of AI-enabled ITAM capabilities

ITAM, like other IT Management capabilities, can benefit from the use of machine learning and natural language processing (NLP)-based capabilities

Specific example use cases of AI in ITAM include:

  • Automating the updating of IT asset inventories.
  • Identifying discrepancies or anomalies in IT asset data.
  • Analyzing historical data to forecast future IT asset needs and trends.
  • Predicting when assets may require maintenance or replacement to foster a proactive ITAM approach.
  • Analyzing usage patterns to ensure that IT resources are utilized optimally.
  • Identifying potential security threats to IT assets, including vulnerability assessments.
  • Analyze large volumes of asset data to improve strategic ITAM decisions.
  • Modeling different scenarios to assess the impact of various ITAM strategies. 
  • Automating the monitoring of software licenses to ensure compliance. 
  • Automating ITAM workflow processes.

When incorporating this technology, Tim McElgunn, Founder and Principal Analyst of TMT Advisory, recommends not overlooking the importance of keeping your team engaged. For this, he argues “It is key to create a roadmap showing your ITAM professionals how they can thrive in an AI-augmented environment.”, including “continuous learning, active involvement in shaping your evolving ITAM strategies, and even having a say in designing user interfaces.”

And, if you want to learn more about this topic, on the 75th episode of our podcast Ticket Volume, Mariena Quintanilla explained how to reduce the fear of AI and successfully introduce the tool into your teams everyday tasks with confidence.



ITAM Trend #7 – Employee experience can’t be ignored

Corporate IT organizations are increasingly being asked to improve employee experiences and productivity. Your ITAM practice has a role to play in this, too. By helping to ensure that employees have the resources and technologies they need to do their work, with these optimized for performance and availability (without compromising corporate IT security needs).

This can relate to hardware, software, and services. It also needs to reflect the needs of remote workers – for example, ensuring that procured laptops are portable and easy to use and have sufficient battery life.

The impact of ITAM capabilities can also be felt at different points of the employee lifecycle, with it vital that they streamline employee onboarding and offboarding. Or quickly respond to role changes through the appropriate delivery of the required hardware, software, and services in conjunction with IT Service Management (ITSM) personnel.

The cadence of technology refreshes also plays its part. It might be a balancing act where the ITAM practice wants to prolong the life of personal hardware assets to save money, but the adverse impact on employee productivity might prevent this.



"Customer/employee experience is often not factored into ITAM. But we are seeing a big shift in this, with ITAM playing a key role in the customer experience and overall experience with IT/Technology teams.

Employees now expect instant access to applications or software via App Stores, and hardware must meet their expectations in running the software they require for their jobs. The latter, in particular, is something basic but effective that ITAM can do to support customer service and employee experience."

David Foxen
Founder & Principal SAM Beast Consulting Ltd



ITAM Trend #8 – Meeting Enterprise Service Management needs

A good way to increase the value of your corporate ITAM capabilities is by extending their use to other business functions. In fact, ITAM capabilities are one of the most shared ITSM capabilities when an Enterprise Service Management (ESM) approach is adopted. 

This was highlighted in the Axelos Enterprise Service Management Industry Report 2021, which found that ITAM was the third most shared ITSM capability after Incident Management and Service Request Management.

While Enterprise Service Management and the sharing of ITSM capabilities is often seen as an IT-push-based strategy, there will be instances where other business functions, such as Human Resources (HR) and Facilities, require assistance with Asset Management and optimization. Or corporate Internet of Things (IoT) devices might belong to different business functions rather than IT due to their funding. In both cases, ITAM practices and technology can be used to better manage these assets.



"Maintenance teams are usually quite happy to learn they can manage their assets in a tool that has automation, reminders and other such features. From preventative maintenance to depreciation, there are plenty of reasons facilities teams need asset management solutions.

And this goes for other teams too! It's hard to be a high value team without some expensive assets you want to track and manage. Without this, equipment and virtual assets have a tendency to get lost or misplaced."

Matt Beran
Senior Product Specialist at InvGate



ITAM Trend #9 – Making sure ITAM plays its part in corporate sustainability initiatives

Corporate sustainability initiatives require IT organizations and their ITAM practices to play their part. While the link between ITAM and sustainability initiatives might not be immediately apparent, there are various ways in which Asset Management strategies and practices can help to improve your organization’s sustainability position. These include:

  • Improving energy efficiency through asset purchases that reduce energy usage in data centers and office environments.
  • Proving asset information that helps the organization migrate to cloud-based services designed with sustainability in mind.
  • Prioritizing suppliers with sustainable practices. 
  • Supporting remote working needs.
  • Reducing technology waste through responsible disposal, recycling programs, and increasing hardware longevity.

Final thoughts

Hopefully, the above ITAM trends have you thinking about how your existing capabilities can mature or be improved to better meet business needs. Many of them will work better in unison, at least in part, rather than in a parallel fashion. For example, the ESM extension of ITAM capabilities will deliver more value if these capabilities have been optimized, perhaps using AI-enabled capabilities.

However, not every trend mentioned will necessarily be relevant or a priority for your organization at this moment, and it wouldn’t be advisable to try and work on everything at once. So, when entering this new year and planning your next steps, keep in mind both the state of your current ITAM strategy and your upcoming business goals.

Read other articles like this : IT Management, ITAM, ESM, AI, Experience Management

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