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Sophie Danby

Sophie is a freelance ITSM marketing consultant, helping ITSM solution vendors to develop and implement effective marketing strategies. She covers both traditional areas of marketing (such as advertising, trade shows, and events) and digital marketing (such as video, social media, and email marketing). She is also a trained editor.
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IT Asset Management Certifications: The 7 Best ITAM Training Courses

IT Asset Management (ITAM) is the practice that can help you manage, control, and protect your IT estate, leveling up your IT offering. To run an effective practice, ITAM professionals need ...

The Next ITSM Trend: 10 Sustainability Initiatives for Business in 2023

Regardless if you work for a large enterprise or a small organization,...

ITSM Statistics: The 2023 State of ITSM Process Adoption

The IT Service Management practice is very much extended across countries,...

Do We Still Need the Change Advisory Board? 15+ Industry Leaders Weigh In

If you're already versed in the changes to the traditional IT service...

11 IT Skills in Demand for 2025

We don’t know what the future holds. We never have and never will. But we...

ITIL Priority Matrix: How to Use it for Incident, Problem, Service Request, and Change Management

The ITIL priority matrix can be valuable in assigning and directing work...
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