When it comes to managing software and hardware assets efficiently, ServiceNow Software Asset Management and Asset Panda® represent two very different approaches.
In this article, we’ll explore how both platforms handle IT Asset Management, their main features, pricing structure, and ideal use cases. To give you the full picture, we’ll also include InvGate Asset Management as a modern and accessible alternative.
Methodology
Before we dive into the comparison, it’s important to mention that InvGate develops both IT Service Management (ITSM) and IT Asset Management (ITAM) solutions, which makes us an active participant in this market.
While we compete with some of the vendors featured here, our goal is to provide accurate, transparent, and up-to-date information so readers can make well-informed decisions.
All the insights in this article are based on publicly available information from official vendor websites, product documentation, and user feedback on Gartner Peer Insights, G2, and Capterra. Our evaluation focuses on features, pricing transparency, integrations, and overall user experience.
This content reflects information updated as of October 2025 and will be periodically reviewed to maintain accuracy.
ServiceNow IT Asset Management overview
ServiceNow IT Asset Management (ITAM) is an enterprise-grade solution developed by ServiceNow to help organizations manage and optimize their technology assets.
According to its official website, ServiceNow IT Asset Management is built on the ServiceNow AI Platform and operates as a core module within this broader ecosystem. It integrates with other ServiceNow solutions (such as IT Service Management and IT Operations Management) to deliver a unified approach to asset tracking, cost optimization, and compliance.
ServiceNow IT Asset Management features
According to the official ServiceNow website, the platform includes a wide range of capabilities designed to streamline and automate asset lifecycle management across software, hardware, SaaS, and cloud environments. Here are five of the most relevant features:
- Software Asset Management – Modernize software tracking to reduce costs, mitigate risks, and take informed actions across IT.
- Hardware Asset Management – Lower costs and minimize risks related to hardware and consumable assets.
- Enterprise Asset Management – Control CapEx and OpEx, minimize risks, and automate the entire asset lifecycle.
- SaaS License Management – Manage SaaS costs and usage with actionable insights and meaningful data.
- Cloud Cost Management – Gain visibility into your cloud infrastructure to monitor spending, optimize resources, and manage risks effectively.
ServiceNow IT Asset Management ratings and reviews
As of October 2025, ServiceNow IT Asset Management maintains the following ratings across software review platforms:
- Gartner Peer Insights: not enough information available.
- G2: 4.4 out of 5 stars.
- Capterra: not enough information available.
ServiceNow IT Asset Management pricing
ServiceNow does not publicly list prices for its IT Asset Management solution. According to its official ITAM page, organizations interested in the platform must request a custom quote to receive detailed pricing information tailored to their business needs.
The company also provides the option to book a demo with its experts to explore how the platform’s Asset Management capabilities align with specific organizational goals.
Asset Panda overview
Based on Gartner Peer Insights, Asset Panda is an Asset Lifecycle Management software that operates in the cloud, enabling users to monitor, update, and optimize assets through custom workflows and comprehensive reporting tools.
According to Software Advice, the solution is built for facility and asset managers and supports Windows, macOS, iPad, and iPhone access. It offers barcode/QR scanning, role-based permissions, customizable reports, audit support, and purchase-order tracking.
Asset Panda key features
We compiled the following capabilities based on information from Software Advice and Asset Panda’s official materials (linked above).
-
Accessible from anywhere – compatible with Windows, macOS, and iOS devices, so users can update and review asset data in real time.
-
Barcode and QR code tracking – enables fast identification and management of assets in both office and field environments.
-
Advanced permission control – administrators can assign user roles to ensure that each person sees only what’s relevant to their tasks.
-
Lifecycle and maintenance management – supports check-in/check-out processes, maintenance planning, depreciation tracking, and contract oversight.
-
Automated reports and alerts – offers customizable dashboards, scheduled notifications, and report distribution via email.
-
Comprehensive audit tools – provides features for auditing, purchase order management, and compliance monitoring, all within one system.
Asset Panda ratings and reviews
As of October 2025, aggregated scores across top software review sites show:
- Gartner Peer Insights: 4.3 out of 5 stars.
- G2: 3.9 out of 5 stars.
- Capterra: 4.6 out of 5 stars.
Asset Panda pricing
According to Asset Panda’s official pricing page (October 2025):
- Free trial: 14-day full access for unlimited users and assets.
- Starter Plan – $50/user/month (billed annually): Up to 1,000 assets, includes core features and 24/7 support.
- Business+ Plan – $60/user/month (billed annually): Up to 5,000 assets, with added integrations, custom permissions, and API access.
- Enterprise Plan – Custom pricing: Unlimited users and assets, advanced automation, and dedicated customer success support.
- Collaborator Seats – $10/user/month (billed annually): View-only licenses for dashboards and reports.
InvGate Asset Management
InvGate Asset Management: 5-minutes Demo
Disclaimer: All product names, logos, and brands are property of their respective owners. All company, product, and service names used on this site are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement. Comparisons are based on publicly available information as of October, 2025 and are provided for informational purposes only.
