
Sophie Danby
Sophie is a freelance ITSM marketing consultant, helping ITSM solution vendors to develop and implement effective marketing strategies. She covers both traditional areas of marketing (such as advertising, trade shows, and events) and digital marketing (such as video, social media, and email marketing). She is also a trained editor.
Sophie Danby - April 5, 2023 - 10 min read
Hardware Asset Management (HAM) is an essential component of IT Asset Management. Done well, it can reduce costs and ensure the correct equipment is available at the right time for the ...
Sophie Danby - March 30, 2023 - 5 min read
There's so much confusion around IT governance right now that sometimes...
Sophie Danby - March 27, 2023 - 7 min read
In the same way that a CRM and an ITSM tool are not equal, help desk and...
Sophie Danby - March 23, 2023 - 14 min read
Looking for help building your company's IT self-service portal? Then this...
Sophie Danby - March 15, 2023 - 12 min read
IT governance is the glue that holds the rest of IT Service Management...
Sophie Danby - March 8, 2023 - 7 min read
It's pretty common for most organizations to haveIT support. But does it...
Sophie Danby - February 15, 2023 - 7 min read
Are you wondering whether to include IT support in your business? Then...
Sophie Danby - January 25, 2023 - 6 min read
The tier 4 help desk is the final layer in the 5 levels of IT support. Its...
Sophie Danby - January 18, 2023 - 7 min read
Tier 3 help desk is the fourth layer in the five levels of IT support. Its...
Sophie Danby - January 5, 2023 - 8 min read
The tier 2 help desk is a key player in the IT support operating model....