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Sophie Danby

Sophie is a freelance ITSM marketing consultant, helping ITSM solution vendors to develop and implement effective marketing strategies. She covers both traditional areas of marketing (such as advertising, trade shows, and events) and digital marketing (such as video, social media, and email marketing). She is also a trained editor.
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Do We Still Need the Change Advisory Board? 15+ Industry Leaders Weigh In

If you're already versed in the changes to the traditional IT service management (ITSM) best practices that came with ITIL 4, you'll know that change management is now called change ...

11 IT Skills in Demand for 2025

We don’t know what the future holds. We never have and never will. But we...

ITIL Priority Matrix: How to Use it for Incident, Problem, Service Request, and Change Management

The ITIL priority matrix can be valuable in assigning and directing work...
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